Root Your Business.
Rise With Purpose​​​.
Empowering Studio Owners to Run Their Business with Clarity and Confidence
Running a Business Shouldn't Feel Like a Balancing Act
As a fitness studio owner, you’re likely juggling a lot—clients, staff, operations—all while trying to grow your business.
​
You know expert guidance could help, but it’s hard to know when to bring someone in, and even harder to be sure what kind of value you’ll get in return.
At Root to Rise Studios Partners, studio owners receive tools, strategies, and support tailored to their unique needs—designed to empower smarter, data-driven decisions and provide the confidence to run and grow a thriving business.
​
Studio owners today face pressure
from all sides
81%
of fitness studios fail in their first year due to intense competition, insufficient capital, and weak brand identity. ​
- Health & Fitness Association, 2025
Your Strategic Partner
I'm Terra Leonetti, Strategic Advisor, Market & Competitive Intelligence Expert
With over a decade of experience guiding businesses, from startups to Fortune 500 companies, I translated complex data into clear, actionable strategies that support smarter decisions in audience targeting, market expansion, competitive positioning, and retention.
As a lifelong studio fitness practitioner, I’m deeply passionate about the transformative power of movement on both physical and mental well-being. This passion led me to found Root to Rise Studios, where I focus on empowering fitness studio owners with the clarity, confidence, and tools needed for long-term growth.
​​
​
I create strategies that not only drive business success but also nurture the well-being of owners and their communities. My mission is to help studio owners grow thriving, purpose-driven businesses that continue to contribute the well-being of others.
Rise Above the Competition
The Root to Rise Method includes five personalized 1:1 consulting sessions designed to meet you where you are.
​
Through these sessions, you’ll gain tailored tools and data-backed insights specific to your business—giving you the clarity, confidence, and strategy to move forward with purpose.
INDUSTRY & COMPETITOR ANALYSIS
Identify opportunities and differentiate your studio with market insights.​
clIENT JOURNEY MAP
Pinpoint drivers of repeat clients, churn, and implement strategies to boost loyalty.​
PERFORMANCE TRACKER
Track business-critical metrics and make data-driven decisions to monitor the health of your business.​
Growth
plan
A custom roadmap with actionable steps to drive growth and success.​
